What To Do With Facebook’s Impending Changes

March 7, 2013 by Melody

It’s no secret, Facebook plans to unveil a revamped News Feed today. The media has been abuzz with speculation as to just what changes Zuckerberg and his team plan to announce.

And already, I imagine, panic is setting in for businesses and users who are planning their next round of complaints about the impending changes.

My word of advice: Chill.

Has any change Facebook has made since its inception in 2004 really hurt you or your business? Sure there are annoying things about how Facebook operates, such as requiring businesses to pay a nominal fee to ensure posts are seen by more eyeballs, but even complaints about that seem silly. As I see it, Facebook has already saved businesses thousands (much more for mega corporations) in advertising dollars. Along with a fresh, new way to genuinely connect with your audience. Facebook has been good to the business sector.

So what if your News Feed looks different when you log in tomorrow? Chances are, it will. Don’t hit the panic button just yet.

Today’s announcement is expected to be the biggest changes to Facebook in more than a year. Suspected changes are interesting, and even address previous complaints from users, such as the lack of ability to really filter what a user sees in his or her News Feed. Other anticipated updates include a photos-only feed, allowing users to filter updates by photos posted (further integrating Facebook’s acquisition of Instagram). I also suggest you plan to boost your use of photos in updates…it’s not news that photos tend to have a higher percentage of engagement over text-only posts — an estimated 120% more engagement, to be clear.

No matter what is announced today, business owners and content marketers need to be prepared to evolve with those changes. If you’re so stuck in your ways that you can’t roll with the punches here, you shouldn’t be on Facebook in the first place.

Sure, there will be new things to learn, but continuing your education is never a bad thing, is it? Be prepared to discover new, better ways to connect, engage and grow your audience.

And don’t sweat the small stuff!

If you want to follow the announcement live, watch the live stream or check out Mashable’s Live From Facebook blog. Zuckerberg is expected to take the stage at 1pm ET/10am Pacific

3 Responses to “What To Do With Facebook’s Impending Changes”

  • Thanks for the heads-up, Melody.
    I’ll probably read about the changes later.

  • I am actually kind of excited to see some of the changes. Would you mind writing a blog that details them and what they could mean to businesses? From what I’ve read, it seems like Edgerank will not be as big of a deal. It almost sounds like it could be easier for brands to get their info into newsfeeds, the fans just have to be checking the right feed!

    • Melody

      I do plan on writing a followup article. I’m excited to see the changes too and agree it might make things easier for brands.

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